As per the internet research firms, the number of internet users on mobile is escalating in a rapid manner. Projections see this figure reading over hundreds of millions in coming years. Staggering indeed and an exciting opportunity for Mobile Advertising Company in India, where mobile represents a much larger penetration than set line online connections.
Handheld devices are becoming more and more enabled, and this blend of PDA, camera, email, MP3 player, web browser and so forth is merely serving to help make the penetration and reliance on these devices more and more prolific. Evidently, with mobile sites, the mobile internet brings a new aspect to ecommerce and the way transactions are done.
WAP sites need to be simple and suited to the smaller screen size. In addition to the design and technical considerations when placing together a mobile site, marketers need to consider that the purposes or intent of a mobile internet user are possibly dissimilar to a person sitting in front of your computer.
Mobile net users are likely to prefer goal-driven services that provide quick answers to specific problems. Illustrations include finding the local hotel, a towing service or weather forecasts. Various other purposes of WAP include entertainment-focused services for users who need to kill time.
Overall, mobile internet services should target users with immediate context-driven content. Mobile services now include everything from SMS to podcasting and video-on-the-go, so for you to advertise are almost inexhaustible.
The Bulk SMS marketing company India released a whitepaper which presents an overview of mobile advertising as it stands. The mobile programs that are defined include the mobile web, down-loadable applications, mobile messaging and mobile video. Each route presents quite a few of advertising opportunities.
The clearest channel is probably the mobile web. Around the Banner Advertising Company in India and its service opportunities include banner advertising, textual content advertisings and branded mobile websites. Here, advertising are mostly sold on CPM basis. That is possible to set in place up advertising in a number of formats in the mobile web route, require are most commonly banner and text advertisements.
These times nearly every single handset, no matter how standard, is able to send and receive Short Communication Service (SMS) and a certain but more limited extent, Messaging-multimedia Service (MMS). These constitute the basis of mobile messaging.
SMS is limited to only text message characters, while MMS can include images, sound and video content. There are a variety of opportunities for advertisers through the mobile messaging port – these include text message advertisements, branding though clinching pages and animated images.
Content Credit: http://www.mobileandinternetadvertising.com/